2018
The AUB Architecture Program is a leading regional incubator for design education and spatial research, shaping generations of prominent architects since its inception.
In celebration of the program's 50th anniversary, Kite C.S. developed the visual language and all accompanying design collaterals for the event series that marked the year 2018.
Various phases were involved in conceiving the branding for this milestone commemorating 980 Architecture alumni. Kite C.S. assisted in organizing the archival content and images of the 50 graduating classes compiled into a publication. A symposium, featuring two roundtables, was presented by architecture alumni who shared their experiences and highlighted programmatic shifts over the years.
Following the symposium, a collection of alumni works was showcased during the primary exhibition. Consequently, an additional publication was conceived to document the exhibition and the featured alumni projects. To introduce these cornerstone events, a series of invitations, digital communications, social media posts, posters, and banners were designed. Furthermore, the entire gala dinner event was branded with its own visuals and collateral materials, including menus, invitations, banners, and presentations.
In celebration of the program's 50th anniversary, Kite C.S. developed the visual language and all accompanying design collaterals for the event series that marked the year 2018.
Various phases were involved in conceiving the branding for this milestone commemorating 980 Architecture alumni. Kite C.S. assisted in organizing the archival content and images of the 50 graduating classes compiled into a publication. A symposium, featuring two roundtables, was presented by architecture alumni who shared their experiences and highlighted programmatic shifts over the years.
Following the symposium, a collection of alumni works was showcased during the primary exhibition. Consequently, an additional publication was conceived to document the exhibition and the featured alumni projects. To introduce these cornerstone events, a series of invitations, digital communications, social media posts, posters, and banners were designed. Furthermore, the entire gala dinner event was branded with its own visuals and collateral materials, including menus, invitations, banners, and presentations.
The dynamic logo, marked by visible slants that steadily connect the letters, reflects architectural practice through a perspectival and optical visual play. Given the diverse applications of the identity, a wide typographic palette was developed to create distinct visual textures across all collateral communication materials and publications.
Check AUB Architecture 50th publications
Co-creative director: Ahmad Gharbieh
Yearbook Editors: Abir Eltayeb & Aram Yeretzian
Exhibition Curators and Editors: Abir Eltayeb & Mustapha Jundi
Exhibition Design: Gaith Abi Ghanem & Jad Melk
Check AUB Architecture 50th publications
Co-creative director: Ahmad Gharbieh
Yearbook Editors: Abir Eltayeb & Aram Yeretzian
Exhibition Curators and Editors: Abir Eltayeb & Mustapha Jundi
Exhibition Design: Gaith Abi Ghanem & Jad Melk