2012
DAS Rings is an innovative line of jewelry born from the collaboration between designer Sevag Dilsizian and the Starch Foundation, an annual program hosting four to six young designers for an entire year in Saifi, Beirut, to launch their new products. Selected for the 2012/2013 season, Dilsizian brought 20 years of jewelry design experience to bear fruit in this distinct collection.
Kite C.S. created the strategy for the brand by establishing the positioning for both the designer and his work. Kite C.S. identified models of representation ranging from brand value to personality, structurally exploring Dilsizian's methodology and the intangible thought sequences that inspired his creations. Based on the designer’s unique process, and through the detailing and layering found in each piece, Kite C.S. conceived a custom monogram and cohesive brand identity for DAS.