2014
Everyday Café is a Mediterranean resto-cafe located in Lebanon.
Kite C.S. developed the repositioning of the brand by working on every detail of the offering, including the menu concept, the space as a meeting point, and all the collateral elements that gave birth to the new experience. The brand strategy also framed a set of personality attributes, such as rich, scrumptious, Mediterranean, and time-effective, which were expressed through the brand identity elements. An illustration series was created to represent scenes of Mediterranean landscapes. An extensive typographic palette allowed for a playful set of applications and a private label offering a wide range of flavors from Lebanon and other Mediterranean countries.
Kite C.S. developed the repositioning of the brand by working on every detail of the offering, including the menu concept, the space as a meeting point, and all the collateral elements that gave birth to the new experience. The brand strategy also framed a set of personality attributes, such as rich, scrumptious, Mediterranean, and time-effective, which were expressed through the brand identity elements. An illustration series was created to represent scenes of Mediterranean landscapes. An extensive typographic palette allowed for a playful set of applications and a private label offering a wide range of flavors from Lebanon and other Mediterranean countries.