2017
Goodies is a leading Lebanese fine food market in Beirut, offering an extensive selection of gourmet products and culinary heritage.
Kite C.S. partnered with the brand to execute a major visual identity uplift designed to preserve its traditional legacy while introducing a contemporary aesthetic that appeals to a younger demographic without alienating its loyal, long-standing clientele.
To anchor this dual approach, Kite C.S. modernized the core logotype and re-organized the market's vast inventory into a highly structured visual architecture capable of clear category communication. This refined design system establishes a balance through precise typographic information design and a custom illustration style that bridges generations. The bespoke illustrative artworks, beautifully crafted by artist Maya Fidaoui, complement the packaging and retail touchpoints to reinforce the premium, artisanal essence of the market.
Kite C.S. partnered with the brand to execute a major visual identity uplift designed to preserve its traditional legacy while introducing a contemporary aesthetic that appeals to a younger demographic without alienating its loyal, long-standing clientele.
To anchor this dual approach, Kite C.S. modernized the core logotype and re-organized the market's vast inventory into a highly structured visual architecture capable of clear category communication. This refined design system establishes a balance through precise typographic information design and a custom illustration style that bridges generations. The bespoke illustrative artworks, beautifully crafted by artist Maya Fidaoui, complement the packaging and retail touchpoints to reinforce the premium, artisanal essence of the market.