2011
Joe Barza is a renowned chef and a pioneer in Lebanese fusion cuisine.
Kite C.S. developed a brand strategy for the chef as he was launching his culinary consultancy. The strategy identified the importance of highlighting the chef’s name to build a strong association with the consultancy, leading to the new name proposal alongside a consistent brand architecture.
The identity combines Joe Barza’s dynamic and creative character with the disciplined nature of the consultancy. Photographic icons represent the blend of flavor, form, and function throughout the services of the company, while capturing the versatile aspects of the chef’s cuisine. The result is a distinctive visual language reflecting Joe Barza’s raw instinct for food creation.
The identity combines Joe Barza’s dynamic and creative character with the disciplined nature of the consultancy. Photographic icons represent the blend of flavor, form, and function throughout the services of the company, while capturing the versatile aspects of the chef’s cuisine. The result is a distinctive visual language reflecting Joe Barza’s raw instinct for food creation.