2017
Malwa is a specialty retailer offering a premium selection of nuts, chocolates, honey, jams, coffees, and other artisanal goods.
Built upon a robust and custom logotype, an earthy, distinctive color palette, and a series of playful patterns, the visual identity reflects the brand's diverse and flavorful personality.
Kite C.S. designed a comprehensive identity system to differentiate the brand's extensive product offerings. This architecture uses a dynamic combination of design elements to give each product category a distinct visual expression while remaining mindful of the specific shape, material, and structural functionality of each packaging format. Through deliberate contrast across touchpoints, the design maintains a bold graphic consistency that reinforces the brand's presence and ensures a memorable consumer experience.
Built upon a robust and custom logotype, an earthy, distinctive color palette, and a series of playful patterns, the visual identity reflects the brand's diverse and flavorful personality.
Kite C.S. designed a comprehensive identity system to differentiate the brand's extensive product offerings. This architecture uses a dynamic combination of design elements to give each product category a distinct visual expression while remaining mindful of the specific shape, material, and structural functionality of each packaging format. Through deliberate contrast across touchpoints, the design maintains a bold graphic consistency that reinforces the brand's presence and ensures a memorable consumer experience.