2015
Margherita pizzeria del quartiere dal 1959 is a meeting place that combines authentic Neapolitan food prepared with superior ingredients with a cozy seating experience.
Due to continuous expansions on both the local and regional scenes, Margherita approached Kite C.S. to design its delivery line and a new private label. Kite C.S. re-introduced the core concept of Margherita to enhance its structure across branches and help the business expand into new territories. Kite C.S. also reconsidered the brand positioning through an extensive strategy program that led to designing these new systems and bringing new elements to the brand identity.
A reduced version of the monogram and typographic lock-up were developed to facilitate reproduction and establish the packaging sets in a dynamic way, while retaining the simplicity and spontaneity attributes of the brand.
A reduced version of the monogram and typographic lock-up were developed to facilitate reproduction and establish the packaging sets in a dynamic way, while retaining the simplicity and spontaneity attributes of the brand.