2013
Novohealth is a premium brand of nutraceuticals and dietary supplements.
Its parent company, Novotech, partnered with Kite C.S. to develop a comprehensive brand strategy tailored to navigate and gain a clear perspective on the highly competitive US target market. To achieve this, an extensive brand audit of the global nutraceutical landscape was conducted, establishing a unique market positioning and relevant points of differentiation for Novohealth.
Following the strategic phase, Kite C.S. designed a robust brand identity system rooted in four core personality attributes: rigor, boldness, dynamism, and human connectivity. A structured brand architecture was engineered to organize the product portfolio, leading to the systematic packaging design of 22 individual products categorized across four specialized product lines.
Following the strategic phase, Kite C.S. designed a robust brand identity system rooted in four core personality attributes: rigor, boldness, dynamism, and human connectivity. A structured brand architecture was engineered to organize the product portfolio, leading to the systematic packaging design of 22 individual products categorized across four specialized product lines.