2011
Secteur 75 is a pub-restaurant located in Mar Mikhael, Beirut.
The name, which translates to District 75 and refers to the urban zone where the venue is located, played a key role in developing the core concept. The brand identity places the logotype against a curated collection of photographs from different geographies, portraying Secteur 75 through various cultural lenses and depictions.
Initial printing tests for the logo layout inspired a concept built around dynamic logo placement. This flexible design approach was carried across all applications, helping reinforce the brand's contemporary and multi-layered meanings.
Initial printing tests for the logo layout inspired a concept built around dynamic logo placement. This flexible design approach was carried across all applications, helping reinforce the brand's contemporary and multi-layered meanings.