2011
Since 1977, The Chase has offered its clientele a diverse mix of international and Lebanese cuisine, artisanal pastries, and premium catering services.
Operating across strategic locations in Lebanon, the restaurant collaborated with Kite C.S. to re-address its brand strategy. Following a thorough study that audited local market shifts and consumer trends, Kite C.S. geared the brand positioning toward a younger target audience while carefully preserving the foundational values of quality and serenity that the establishment was known for.
The translation of this strategy into the visual and verbal systems introduced the notion of an ongoing dialogue between the customer and the details of the environment. Under the brand's new tagline, "A Space of Their Own," the restaurant utilizes its menu and spatial design to offer a welcoming setting tailored for thoughts, connection, and personal reflection.
Operating across strategic locations in Lebanon, the restaurant collaborated with Kite C.S. to re-address its brand strategy. Following a thorough study that audited local market shifts and consumer trends, Kite C.S. geared the brand positioning toward a younger target audience while carefully preserving the foundational values of quality and serenity that the establishment was known for.
The translation of this strategy into the visual and verbal systems introduced the notion of an ongoing dialogue between the customer and the details of the environment. Under the brand's new tagline, "A Space of Their Own," the restaurant utilizes its menu and spatial design to offer a welcoming setting tailored for thoughts, connection, and personal reflection.