2016 - 2018
The Lebanese Bakery delivers classic flavors and original combinations to the neighborhood and beyond, offering a fine selection of manakish, kaak, and traditional pastries.
The original identity consists of a hand-drawn, traditional Arabic logotype applied across various crafts and packaging materials, resulting in a warm and functional house-style scheme. The overall visual feel invites passersby to experience the history and culture of Beirut, matching the welcoming architecture of the flagship space.
For the international franchise launch in London, Kite C.S. strategically adapted the brand identity to suit a global audience while maintaining the spirit of the original concept. This adaptation features a condensed Latin logotype as the primary element, while the authentic Arabic logotype remains a central part of the visual system as a brand signature. This cohesive design strategy ensures the brand's cultural narrative translates smoothly across both local and UK markets.
The original identity consists of a hand-drawn, traditional Arabic logotype applied across various crafts and packaging materials, resulting in a warm and functional house-style scheme. The overall visual feel invites passersby to experience the history and culture of Beirut, matching the welcoming architecture of the flagship space.
For the international franchise launch in London, Kite C.S. strategically adapted the brand identity to suit a global audience while maintaining the spirit of the original concept. This adaptation features a condensed Latin logotype as the primary element, while the authentic Arabic logotype remains a central part of the visual system as a brand signature. This cohesive design strategy ensures the brand's cultural narrative translates smoothly across both local and UK markets.