2013
Toot offers an urban Lebanese dining experience in the heart of Hamra Street, Beirut.
Surrounded by an ever-changing environment, the brand blends with the mindset, lifestyle, and diverse people of the neighborhood, while differentiating itself through its inventive and rich menu.
Kite C.S. developed the brand strategy and created the name "Toot" to highlight the restaurant’s unique positioning and reflect its urban, contemporary, and delectable personality traits. Inspired by the openness and vibrancy of the location, Kite C.S. designed a dynamic typographic system featuring three distinct versions of the logotype: pointed, curved, and straight. To complement this flexible approach, a series of visual identity devices were developed to reveal the brand's multiple meanings and bring awareness to the hidden words within the design.
Kite C.S. developed the brand strategy and created the name "Toot" to highlight the restaurant’s unique positioning and reflect its urban, contemporary, and delectable personality traits. Inspired by the openness and vibrancy of the location, Kite C.S. designed a dynamic typographic system featuring three distinct versions of the logotype: pointed, curved, and straight. To complement this flexible approach, a series of visual identity devices were developed to reveal the brand's multiple meanings and bring awareness to the hidden words within the design.