Wonderlists is a platform designed to allow users to create online gifting registries for any celebration or life event. 

From weddings to birthdays and anniversaries, users are invited to choose from a wide array of products they fancy. Wonderlists innovates the experience of gifting by providing an easy-to-build, easy-to-manage, and easy-to-share online registry solution while procuring high levels of personalization.

Kite C.S. developed a comprehensive, all-encompassing brand strategy for the start-up, studying the market landscape and behaviors. This exercise was completed by a brand identity development that embodies the communication of emotions, trust, and celebration through an iconic emblem conveying the concept across different digital media and platforms.