Wonderlists is a platform designed to allow users to create online gifting registries for any celebration or life event.

From weddings to birthdays and anniversaries, users are invited to choose from a wide array of products anything they fancy. Wonderlists innovates the experience of gifting by providing an easy-to-build, easy-to-manage and an easy-to-share online registry solution while procuring high levels of personalization. Kite developed a comprehensive all-encompassing brand strategy for the start-up, studying the market landscape and behaviors. This exercise was completed by a brand identity development that embodies the communication of emotions, trust and celebration through an iconic emblem that conveys the concept through different digital media and platforms.